About us
We bring the most innovative and vibrant organizations and brands together to establish strategic partnerships that drive innovation and sustainable growth. Our understanding of each client’s values and culture ensures we identify opportunities from both traditional and unconventional sources, to establish meaningful partnerships between target organizations and IP owners. It also enables us to represent our clients candidly and accurately, giving a realistic appraisal of the differentiators, opportunities and challenges that will attract the strongest brands and organizations.
Our core values
- Courage
- Expertise
- Ownership
- Inquisitive
- Direct
Our Focus
Strategic brand licensing. Not to be interpreted as for big corporations only. By experience we firmly believe brand licensing is a strategic tool to drive long-term value and innovation for organizations of any size. Our role is to connect the most innovative and vibrant organizations and brands together to benefit from their complementary strengths as licensor and licensee.
Our Approach
Process
For any licensing program, as for any confidential high value project, process management is key. We operate a clearly defined process that enables us to work efficiently and yield timely results. Team coordination, frequent communication as well as appropriate milestones, measurements, and feedback loops all contribute towards a smooth and successful licensing program.
Transferable skills
We are not transactional in our approach. By supporting clients on multi-appointment, often multi- year, search programs we build relationships upon honesty and trust. We support organizations with advice and counsel on how to structure license deals, ensure operational compliance, and how to approach licensing as part of their organizational strategy.
Contact
We are delighted to answer any questions you may have and review each inquiry with the same level of attention: info@strategicbrandlicensing.com